Seminar Programme

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  • Marketing Forum
  • Ops Forum
  • Sales Forum
Marketing Forum
  1. The event marketing industry often has problems with understanding its audience. Campaigns are rarely tailored enough during the run up to an event and ‘One Size Doesn’t Fit All’.  The chair of the fo ...
  2.  The ‘customer experience’ has become the number one priority for any forward thinking organisers.  This session discusses how those experiences make and/or break an event.  We look at how visitor att ...
  3. In a world where marketing is increasingly intelligence lead, and where data should be playing a more important role in creating relevant communications, the lines between marketing and customer satis ...
  4. We talk the talk, but do we deliver on expectations.  ‘Brand and deliver’ will cover that disconnect between marketing as an event and ensuring the success CAN be delivered…even with overcrowding!  Th ...
  5. Description:  Do Marketing Directors know what they are talking about when it comes to social media?  Are the Managers better at understanding what is going on? Or could marketing executives be closer ...
  6. Description:  Understanding people is an art, but when does it become freaky? We discuss how to target audiences in the right way, at the right time, in the right language from a panel that are at the ...
  7. Description: Every event often has a crisis to some degree, but how would you deal the most serious of situations. The Marketing team are often on the edge and are last to be informed so this session ...
  8. Networking Drinks
Ops Forum
  1. The session will give delegates the opportunity to experience and participate in a mock trial following a serious accident at a fictitious exhibition. Delegates will play the role of the jury at the t ...
  2. Samantha Moss, Head of Health and Safety at UBM, provides an update on the Stop The Drop campaign which a cross industry team including AEO, ESSA and AEV  members have been working on to raise awarene ...
  3. The judge will reveal the verdict on the defendant and cast their sentence. The session will include an introduction to the recently updated sentencing guidelines and recommended actions to minimise t ...
  4. An interactive session facilitated by Gideon Feldman, Senior Project Manager for Attitude is Everything exploring accessibility issues, your responsibilities under the Equality Act and providing pract ...
  5. From filming crowds arriving at our events, to time-lapse footage of the making and breaking of our events, drones are increasingly becoming an additional consideration for our operations teams. But c ...
Sales Forum
  1. Selling has changed. It’s no longer about the hard sell, the “Amazing Product” or the lowest price, it’s about real human interactions, positive human influence and an experience that makes the client ...
  2. Although every working day is different, many of the tasks we undertake are repeated. We learn the most efficient ways to achieve an acceptable outcome. We know out methods don’t always work but in ge ...
  3. In order to sell, salespeople have to be in the same place as their customers. Increasingly, this is on the social web. Despite this, many salespeople are struggling to understand how to utilise the d ...
  4. For this interactive, practical session, delegates will be given the chance to pose questions to the panel of leading sales directors ahead of the Forum.  The panel will share their experiences, debat ...
  5. Would you like to be able to increase your sales and profits of your events? •    Would you like to convert more sales opportunities, quotes and tenders into business? •    Would it be useful to stop ...

Tweets

Headline Sponsor

Agility

LiveBuzz

Event Sponsors

adestra

CrowdCompass

GES

messe frankfurt

Partners

asp

ASP DESIGN

aztec

CVENT

DB Schenker

EN

ESSA

hiscox

LiveBuzz

messe frankfurt

perton signs

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