This session will explore how operations and sales can build stronger collaboration for seamless event execution and revenue growth. In this session, we’ll discuss insights into the critical points in the sales timeline where ops can make a difference, ways to overcome obstacles from stakeholders, and how ops can add value through sponsorships and package support. Hear lightbulb moments from sales leaders about the true impact of ops, what they wish they’d known sooner, and discover actionable strategies to strengthen client relationships and drive shared success.