Let’s face it—data often gets a bad rep for being a bit “dull”, but it’s actually the secret sauce behind successful marketing.

In this session, you’ll learn how to transform data into a true powerhouse for your campaigns. We’ll cover how to create sharp customer segments using simple tools like Recency, Frequency, and Monetary (RFM) scores, personas, and behaviours to make sure your messaging lands just right. Plus, discover the best channels to reach your audience, smart re-engagement tactics to keep them coming back, and key metrics like open and click-through rates (CTR) to refine your strategy.