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Ops & marketing: creating seamless collaboration for a better visitor experience

07 Feb 2025
Ops
This session dives into the key areas where ops and marketing overlap, exploring the missing links for stronger collaboration, and discusses the impact of factors like floor plans on the visitor journey. We’ll tackle questions around responsibilities—from registration to on-site flow—and share insights on how working together can create a smoother, more engaging experience for every visitor.
Speakers
Mel Smith, Marketing Director - UK Black Business Show Group
Zara Meyers, Marketing Manager - Ocean Media
Sophie Walker, Director of Operations & Production - Immediate Live

350+

Attendees

17

Sessions

22

Speakers

Countless

Opportunities


 

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