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KPIs: What do they really mean, and what story do they tell?

30 Jan 2026
Marketing
A candid conversation about redefining success metrics. Are we tracking the KPIs that matter most – or simply what’s easiest to measure? Learn how leading organisers are reframing their data stories to better reflect audience engagement and business impact.
Speakers
Helen Coetzee, Founder & CEO - Marketing Pro Group
Sam O'Connell, Regional Marketing Director - UK & Global - Easyfairs
Rikki Bhachu, Head of Marketing - GovNet
Diana Mackenzie - Economist Impact Events

300+

Attendees

16

Sessions

Countless

Opportunities


 

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