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Helen Coetzee
Founder & CEO,
Marketing Pro Group
Helen Coetzee is the Founder and CEO of Marketing Pro Group (MPG), a specialist agency helping B2B event organisers achieve sustainable growth through data-driven marketing. With a background as Marketing Director at leading global event organisers including Informa, UBM, and Ascential, Helen brings deep commercial insight and strategic rigour to everything she does. Under her leadership, MPG’s team of event marketing generalists and channel optimisation specialists uses data to uncover opportunities, optimise performance, and accelerate audience and revenue growth. She’s passionate about ensuring marketing is not a cost centre — but a measurable, high-performing growth engine.
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