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Kitty Van Hensbergen
Kitty is Director of Marketing Operations at Informa, where she drives the development of best practices in ways of working across diverse event portfolios. Her focus lies at the intersection of data, customer insights, and marketing technology, translating these elements into impactful marketing strategies.
Kitty initially joined Informa to lead the attendee marketing strategy for CPHI Europe and Pharmapack, where she successfully revamped the events' value propositions. She has since spearheaded the adoption of a customer lifecycle marketing approach across the pharma portfolio, leveraging her extensive experience in publishing and telecom to the events industry.
Passionate about operational transformation, Kitty enjoys optimizing team workflows while ensuring the voice of the customer remains central to the process.
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