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Sam O'Connell
Sam is the Regional Marketing Director for the UK & Global at Easyfairs, where he oversees marketing for more than 25 large-scale B2B exhibitions across Europe. He also leads the central MIT (Marketing, Intelligence & Technology) team, driving strategy, design, data, digital tools, and best practices across the business.
With well over a decade of experience in conferences, exhibitions, training, and everything in between, Sam is passionate about the intersection of marketing and technology. He’s especially focused on emerging MarTech and refining campaign analytics, with the aim of converting data into actionable information and, ultimately, valuable insights.
When he’s not immersed in data analysis or crafting marketing strategies, you’ll likely find him out running. His ultimate ambition is to complete all six major marathons - 3 down, 3 to go!
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30-Jan-2026Marketing stream wrap-up
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