The AEO Forums took place at the Business Design Centre on the 11th February. We look forward to seeing you again next year.

An introduction from the AEO Forums Chair

darren johnsonThe AEO forums 2022 is an event that heralds the ‘Reset’ of an industry. For Sales, Marketing and Operations events professionals across the country, this is your opportunity to share, to learn and prepare with your peers for the year ahead. Our customers and our industry are continuing to adapt, but what have we learnt and what has changed?  What new approaches are required to overcome the common challenges we face together in 2022?

The AEO Forums 2022 will bring the UK Events industry together under the theme of Reset. Together we will focus on those things that will make the biggest difference to your success.

And the Race to Net Zero is on! COP26 fired the starting pistol, and the UK Events industry is up and running. Sustainability must be part of our thinking in every aspect of our business, and at the AEO Forums 2022, you’ll hear from an organiser who is integrating tangible measures into their business and will share their long-term plan. Collectively we have an opportunity to lead the world in sustainable business events and each of us has a role to play.

And finally, we recognise there is some work to do, to make our industry more diverse and inclusive. We’ll be hearing more about what Diversity and Inclusion mean to the events sector, the progress we have made and our focus for the coming year. 

I’m looking forward to a fantastic day and hope to see you there.

Darren Johnson


Meet the Stream Chairs


rob nathanAs an experienced board level marketing director with 20 years experience of marketing and business applications, Rob joined Media 10 in 2007, having previously worked at Haymarket Exhibition and is now directly responsible for a 25-strong team of marketing managers, executives and assistants, both in the UK and overseas. Rob is actively involved in the promotion of the events industry both in the UK and globally.

media 10


julia danmeri

Julia is a multi-lingual event industry professional with over 17 years of international operations experience.  In her most recent role as an Operations Director, Julia built a multi award-winning global team from scratch, covering events across Europe, the US and Asia.  

Julia has recently combined her love of the event industry and languages to launch TranslateAble.  TranslateAble bridges language gaps, providing language and translation services to the event industry and all its players.



greg sewell

Greg is Group Commercial Director at Clarion Events which he joined in 2011, and leads all aspects of sales excellence and driving revenue growth initiatives around the globe. With over 20 years’ experience in sales from the coalface to the boardroom, Greg has led and managed successful field, retail, digital, inbound and outbound sales functions in a variety of businesses, ranging from Informa to Virgin. Commercially integrating some of Clarion’s biggest acquisitions has been a career highlight and currently he is modernising the sales teams through behavioural science, smart technology and training insights.

Greg hails from Essex where he lives with his wife, two children and labrador called Trevor.


AEO Forums 2020

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