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26th January 2024, Business Design Centre

In association with: 

Aztec       whitespace

The AEO Forums took place at the Business Design Centre on the 26th January 2024

Each year the AEO Forums delivers new and innovative content essential to the continued growth and development of event professionals and companies regardless of size. It’s a three-stream event covering ops, marketing & sales and offers a fantastic opportunity to network with industry peers.  

It is attended by junior to middle-management marketing, ops and sales professionals, as well as event managers. Directors may also wish to attend to learn with their teams. 

With a great speaker line-up covering a wide range of hot topics, the much-anticipated forums offer an unrivalled learning experience for our members and the wider industry.

Meet the stream chairs

Jessica Hockman is an events professional with over 18 years’ industry experience marketing B2B products and services.

Jessica now heads up the Marketing Department for the Design, Industrial and Cruise Portfolios within Informa Markets EMEA which includes Decorex International, Seatrade Cruise Global, Saudi Maritime Congress and the Protection & Management Series. Jessica also sits on the AEO Development Board.

Marketing stream sponsored by Perton Signs

perton signs logo

Kerrie is an accomplished, performance driven, solution orientated Operations leader, with more than 20 years’ experience in global event delivery for the largest organisers in the world. Kerrie has extensive knowledge of event operations & strategic operations development, she specialises in delivering improvements to overall operational performance using innovative solutions, with a passion for sustainability, aesthetics, and customer experience. Most recently Kerrie has moved to become Director of Venue Operations at ExCel London, the home of world-leading events.


Ops stream sponsored by DSV Solutions



Ali began her career over 20 years ago in exhibition sales working at Centaur, UBM & Ascential and is now Divisional Managing Director at Easyfairs.  Like many event professionals, she has worked across numerous industries from technology to foodie festivals and aesthetic medicine.  Ali is also on the AEO Board and is passionate about attracting and retaining talent to the resilient and dynamic exhibitions and event industry.  A mother to two young girls Ali is familiar with the constant juggle of work life balance and strives to be a positive role model for working Mums!

Sales stream sponsored by Flume Sales Training