Programmes

Chris Skeith OBE, chief exec of AEO, will go through some housekeeping, set the tone for the day and introduce the stream chairs.

 After graduating from Cambridge University, Sarah followed her dream to become a combat helicopter pilot in the RAF.  As a Squadron Leader she led on operational combat tours in Iraq and Afghanistan and she was the first female helicopter pilot to fly and lead UK Special Forces missions in Iraq.

In today's fast-paced landscape, with constant technological advancements, multi-channel complexity, audience fragmentation and pressure to deliver immediate results and ROI (usually with less budget), marketing agility is not just a competitive advantage; it's a necessity.

Have you ever heard of the Gutenberg principle, Occam’s razor or the Zeigarnik Effect? 
Join ASP as they reveal how understanding how the human brain works can give your event marketing strategy the competitive edge - creating better user experiences and driving attendee and revenue growth.

We are excited to bring you this interactive mentoring session, hosted by our panel of Women In Exhibitions (WIE) members. This session has been designed to give you an introduction to mentorship which is open to all, and the ways it can empower you early on in your career. This will also be an opportunity to work those networking muscles.

AI is transforming event marketing, hear the stories, understand the data and learn the tactics that will liberate your time and maximise your impact. Harness the power of AI, upskill yourself, your team and change the way you look at marketing forever.

High-converting, persuasive copy isn't written. It taps into the voice of your customer. But how do you capture it, and then transform it into copy? In this practical talk, Diane will break down a framework for teasing out the gold from your customers and attendees.

Hear from our esteemed panel as they share their best kept secrets on event MarTech that maximises efficiency and delivers results.

Chris Skeith OBE, chief exec of AEO, will go through some housekeeping, set the tone for the day and introduce the stream chairs.

 After graduating from Cambridge University, Sarah followed her dream to become a combat helicopter pilot in the RAF.  As a Squadron Leader she led on operational combat tours in Iraq and Afghanistan and she was the first female helicopter pilot to fly and lead UK Special Forces missions in Iraq.

Learn how to identify and amplify your unique superpowers and personality traits to make it happen and scale your ops career. 

Through a combination of personal branding, confidence and communication and understanding the personality mix, you'll walk away from this session feeling fired up and inspired to own your power and scale your career in events.

This interactive workshop serves to collaboratively establish guidelines and essential elements for an effective event code of conduct rooted in inclusive behaviour. We'll use your everyday challenges as examples of how conflict management skills and mediation techniques can be valuable assets, offering robust support when facing difficult situations. Bring your unique insights and experiences to our workshop.

Principles of how to identify vulnerabilities and coordinate proportionate control measures. Including a tabletop exercise of doing a security risk assessment.

A presentation and refresher of the AEO sustainability commitments from a few members of our working group, along with examples of how you can implement these into your organisations.

You will come away from this session with practical advice on how to make your events more accessible for a range of people including those with hidden impairments, hearing from experts in this field.

Chris Skeith OBE, chief exec of AEO, will go through some housekeeping, set the tone for the day and introduce the stream chairs.

 After graduating from Cambridge University, Sarah followed her dream to become a combat helicopter pilot in the RAF.  As a Squadron Leader she led on operational combat tours in Iraq and Afghanistan and she was the first female helicopter pilot to fly and lead UK Special Forces missions in Iraq.

In this session you will hear from a panel of commercial and strategic leaders who have flown in their event sales careers. They will share the secret to their success and you will walk away with lots of ideas and tools to proactively take control of your career goals.

Learn from your buyers in terms of how our events can be part of their 365 campaign and we can become an important strategic partner to our customers and deliver value for them throughout the year, so you will no longer feel like you are selling to your customers but working in partnership with then to deliver mutual value.

 

As buyer behaviour is constantly evolving, you and your teams need to be agile, equipped and able to think on your feet.

Raoul will transform the way you think, putting you in the buyer’s shoes at every stage of the buyer journey, from initial outreach to account growth.

In this interactive session Anthony will share his 5 'Conversation Stears' to help you to stay in control of your sales conversations. Whether you're looking to find more opportunities, convert more of your inbound enquiries, or simply up-serve your existing clients then this session will give you practical take-aways which will enable you to help more customers to buy.

We are excited to bring you this interactive mentoring session, hosted by our panel of Women In Exhibitions (WIE) members. This session has been designed to give you an introduction to mentorship which is open to all, and the ways it can empower you early on in your career. This will also be an opportunity to work those networking muscles.