Programmes

Tales of the Unexpected

Working in events is fun but it's also a lot of hard work with lots of responsibility relatively early on in your career.

Whether you've chosen a career in event marketing, operations or sales, you need to be ready to handle the unexpected.

This year's AEO Forums is designed to empower you to deal with all the industry has to throw at you and make sure you coming out smiling and equipped to meet the next challenge head on!


Please note that tickets for the marketing stream are now sold out!

Just a few tickets remaining for the ops and sales streams. Be quick while they last!

Marketing

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  • Marketing Forum
  • Ops Forum
  • Sales Forum
  1. We take a quick look at some housekeeping and introduce the day's Chairs and Keynote.
  2. How can you achieve more by doing less? Our fantastic keynote speaker, Richard Mullender, a former hostage negotiator, will cut through the noise so that you leave this session knowing exactly how to ...
  3. Have you been effectively communicating what GDPR means to the people you deal with on a daily basis? At a recent Exhibitor Masterclass, only 1% of the companies in the audience knew what GDPR was and ...
  4. Grab yourself a cuppa and network with your peers. This is also an opportunity to meet with partners and experts from the day.  
  5. AI – a tiny term with a massive impact? In this session, Steve Kemish will take a look at global marketing trends that are set to change the world. From AI to IoT and disruptive to right time marketin ...
  6. Issues or crisis management can impact all functions in an organisation, whether it’s an IT security breach or a physical incident, it’s important that teams know how to work together to deliver the m ...
  7. Understanding the attendee journey is an important component of event success. It allows for event organisers to set a ‘plan of attack,’ creating important touch points at each stage of an event, thor ...
  8. The Trend Lab is an insight incubator offered by Freeman to re-imagine opportunities and address the challenges of an ever-changing world. It identifies trends of today, testing them and implementing ...
  9. New technology, speed of change, information overload and the Brexit effect are disrupting how marketers work. In this session, Richard Robinson, Managing Partner at Oystercatchers and Econsultancy, w ...
  10. In this panel session, you will hear tales of the unexpected from leading events' industry marketers. Panellists will provide insight and enlightenment on how developments in marketing are impacting t ...
  11. In this session, chairs will share key points and learnings from the workshop.

 

Ops

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  • Marketing Forum
  • Ops Forum
  • Sales Forum
  1. We take a quick look at some housekeeping and introduce the day's Chairs and Keynote.
  2. How can you achieve more by doing less? Our fantastic keynote speaker, Richard Mullender, a former hostage negotiator, will cut through the noise so that you leave this session knowing exactly how to ...
  3. Have you been effectively communicating what GDPR means to the people you deal with on a daily basis? At a recent Exhibitor Masterclass, only 1% of the companies in the audience knew what GDPR was and ...
  4. Grab yourself a cuppa and network with your peers. This is also an opportunity to meet with partners and experts from the day.  
  5. Colleen Theron is an environmental lawyer, lecturer and human rights consultant with expertise in modern slavery. In this session, Colleen will explain what sustainability really means and why it matt ...
  6. Issues or crisis management can impact all functions in an organisation, whether it’s an IT security breach or a physical incident, it’s important that teams know how to work together to deliver the m ...
  7. Understanding the attendee journey is an important component of event success. It allows for event organisers to set a ‘plan of attack,’ creating important touch points at each stage of an event, thor ...
  8. The Trend Lab is an insight incubator offered by Freeman to re-imagine opportunities and address the challenges of an ever-changing world. It identifies trends of today, testing them and implementing ...
  9. You know your audience and you’re putting on some great features at your show, but what are the things you’ve not thought about that, no matter how small, have an impact on your customers? In this ses ...
  10. In this panel session, leading events professionals heading up the operations on major indoor and outdoor events will lift the lid on the challenges they've faced. How have they dealt with all that th ...
  11. In this session, chairs will share key points and learnings from the workshop.

 

Sales

Loading
  • Marketing Forum
  • Ops Forum
  • Sales Forum
  1. We take a quick look at some housekeeping and introduce the day's Chairs and Keynote.
  2. How can you achieve more by doing less? Our fantastic keynote speaker, Richard Mullender, a former hostage negotiator, will cut through the noise so that you leave this session knowing exactly how to ...
  3. Have you been effectively communicating what GDPR means to the people you deal with on a daily basis? At a recent Exhibitor Masterclass, only 1% of the companies in the audience knew what GDPR was and ...
  4. Grab yourself a cuppa and network with your peers. This is also an opportunity to meet with partners and experts from the day.  
  5. Storytelling is a compelling sales technique. In this session Brian will show how, by considering the psychology of stories, you will see your sales soar. Brian firmly believes that by creating an emo ...
  6. Issues or crisis management can impact all functions in an organisation, whether it’s an IT security breach or a physical incident, it’s important that teams know how to work together to deliver the m ...
  7. Understanding the attendee journey is an important component of event success. It allows for event organisers to set a ‘plan of attack,’ creating important touch points at each stage of an event, thor ...
  8. The Trend Lab is an insight incubator offered by Freeman to re-imagine opportunities and address the challenges of an ever-changing world. It identifies trends of today, testing them and implementing ...
  9. We have a choice.  We can wallow in the perceived risks of a changing landscape and blame external factors when we don’t achieve our goals and dreams.  Alternatively, we can take control of the factor ...
  10. This session will look at modern day selling and the challenges facing sales teams. What is the impact of a data driven society? How does it affect commercial operations, the event sales cycle and res ...
  11. In this session, chairs will share key points and learnings from the workshop.

 
Programme subject to change

Tweets

Headline Sponsor

Agility

Circdata

SEC

Event Sponsors

CrowdCompass

Freeman

messe frankfurt

Noodle live

Partners

asp

aztec

CVENT

DB Schenker

EN

ESSA

freeman

hiscox

messe frankfurt

perton signs

sec